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May 25, 2010
United States
Begins at: 11:00 AM
Duration: 1 hour

Click here to view the slide presentation

Remember the days when collecting feedback over the phone, the Web and via paper was considered multi-mode? Now, respondents can also voice their opinions via mobile devices, Web phones and even game consoles. As a leading technology supplier to market researchers, we fully recognize the competitive advantage of being able to use every available channel.

In this webcast, hear how you can leverage the IBM® SPSS® Data Collection platform and technology such as Flash® to take advantage of these different devices, and collect feedback at any time and in any place over multiple channels. Not only does this make things more convenient for your respondents, it also ensures that your data is clean and reliable.

If you are interested in trends in data collection, as well as the practical side of contacting people using these newer modes, then you won´t want to miss this session.

View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.