Predictive analytics solutions take a step beyond basic business intelligence tools, using complex statistical models and algorithms as well as other data mining and analysis tools. One of the key vendors in this space, SPSS offers predictive analytic applications, data mining and text mining tools, and comprehensive statistical analysis software to support decision making processes.
This report presents finding that include the following:
- "An independent assessment of SPSS customers found that 94 percent achieved a positive return on investment with an average payback period of 10.7 months."
- "Returns were achieved through reduced costs, increased productivity, increased employee and customer satisfaction, and greater visibility."
- "Flexibility, performance, and price were all key factors in purchase decisions."
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