A central data dictionary holds all the information about your data, so even if you run the same survey through a variety of channels, you'll be ready to start analysis as soon as the data is collected.
Add or delete questions and responses yet maintain compatibility with previous waves of data. There is never any need to re-define data items—dramatically reducing potential errors and speeding up analysis.
Display or print your questionnaire and analyses in local languages—whether in Western or Asian characters. Easily export questions and codes as a text file for translation, and use these translations to create additional versions of the questionnaire. Once interviewing has started, change languages automatically, or let the interviewer select a language at the beginning of an interview.
Design the survey once, then choose the most appropriate interviewing channel, or combination of channels, for your market or project. Run surveys of any size or level of complexity—Surveycraft's scripting language will handle up to 9,999 questions.
Provide decision makers with efficient tools to access data, create reports, and automate and streamline the process of creating and maintaining relational and multidimensional databases:
Surveycraft is easy to use, so training time is minimal. Users can switch between previous and current questions. If routing is affected by response changes, Surveycraft takes the interviewer through the new questions and removes incorrect data. Displaying previous responses or automatically adding up numerical answers on screen helps interviewers ask questions as they should be asked, without trying to remember previous answers.
Supervisors can watch quotas being filled in real time, review the number of appointments made for any given time and produce customized activity reports showing, for example, interviewer productivity and system diagnostics. In addition to checking the status of the survey, supervisors can monitor the quality of interviewing by viewing interviewer screens and listening to phone conversations without leaving their desks.
Collect clean, consistent data. Questions are checked as they are entered, preventing the collection of invalid results—or use a batch data entry system for pen and paper questionnaires. Surveycraft provides easy-to-use coding programs for open-ended answers. Export to IBM SPSS Statistics*, Quantum™, card image (fixed format), or column binary. Surveycraft also includes an easy-to-use analysis tool that generates and prints topline tables.
The Surveycraft Sample Management System (SMS) issues cases to CATI interviewers, and runs in real-time as a background schedule maker and manager:
*IBM SPSS Statistics, formerly called SPSS Statistics, is part of SPSS Inc.'s Predictive Analytics Software portfolio.
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