Business Analytics Forum offers a series of highly-interactive workshops designed to build your knowledge of key topics step-by-step, through interaction and exchange of ideas in a small group environment. Topics include: IBM SPSS solutions, performance management, mid-market and developing the skills to be a product champion - your organization's go-to expert on a specific product or process. All workshops listed below are included in your conference registration.
Robert Risany
IBM
Join an insightful discussion with a new IBM SPSS predictive analytics customer - Virgina-based telecom provider nTelos. Looking for new ways to retain customers, nTelos is now implementing IBM SPSS Decision Management to tackle churn management. In this session, you'll learn the ins and outs of getting a predictive analytics project approved by management and through the beginnings of deployment. You'll understand the cultural issues involved, and hear about the new disciplines that companies need to develop as they build out breakaway strategies with IBM.
Robert Patterson
IBM
Join this panel discussion with top IBM SPSS experts to explore the growing global imperative for predictive analytics and smarter decision making. Learn why predictive analytics is a key part of the IBM mission to create a Smarter Planet and see how your organization can join in this revolution. This deep-dive discussion will broaden your thinking about how to use predictive analytics to make breakthroughs on key business challenges. Examine the collective power of predictive analytics and traditional business intelligence to deliver competitive advantage in this era of expanding data volumes. You’ll hear how top companies are getting ahead with predictive analytics and learn how your organization can too
Erick Brethenoux
IBM
Learn how to measure your expected return on investment (ROI) when planning your predictive analytics solution. This workshop will help you understand the key levers for creating profitable revenue growth and the types of return most relevant to various departments. You'll learn how to discover hidden value as you integrate predictive analytics with your existing technology.
Theresa Morelli
IBM
Experience the many facets and pitfalls of decision making by participating in this interactive session where you will lead a fictitious company in making pivotal strategic decisions. Learn firsthand the importance of relying on data and reducing subjective noise, and see why instinct-based decision making can be at best dangerous - and at worst, disastrous.
Theresa Morelli
IBM
Learn how to measure your expected return on investment (ROI) when planning a predictive analytics initiative. This workshop will help you understand the key levers for creating profitable revenue growth and the types of return most relevant to various departments. You'll learn how to discover hidden value as you integrate predictive analytics with your existing technology.
Colin Shearer
IBM
This two-hour workshop will open your eyes to the potential of predictive analytics and provide a unique opportunity to design a comprehensive, step-by-step journey tailored for your organization. You'll examine the key elements of predictive analytics strategic planning, including: identifying point-of-impact business processes; matching predictive analytics capabilities with specific business needs; connecting disparate processes for maximum impact; and understanding which types of data are critical to your objectives. You'll also get experience in measuring and demonstrating value in each phase of the implementation and identifying the entry point that will produce a quick win and engender support from your leadership team.
Robert Risany
IBM
Become your organization's predictive analytics champion! This interactive workshop will provide hands-on practice with creating and presenting a business case for a predictive analytics solution. (Recommended companion session: Measuring and Demonstrating the Value of Predictive Analytics)
