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Case studies: Banking

Stories listed alphabetically

Banco Ita├║ Argentina - Optimizing customer cross-selling and acquisition strategies with predictive analytics.

Boeing Employees' Credit Union (BECU) - Financial cooperative improves member satisfaction and access while managing risk.

DekaBank - DekaBank uses IBM SPSS software to improve individual customer contacts.

Financiera Familiar - IBM SPSS helps Paraguay bank reduce loan risk.

First Tennessee Bank - First Tennessee Bank sharpens marketing focus with IBM SPSS Modeler.

HBOSA BankWest - BankWest adds another dimension to customer experience with IBM SPSS.

Rabobank - Leading Dutch bank uses predictive analytics to lower its marketing costs and generate higher returns on direct mail and lead generation campaigns.