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Rosetta Stone

Situation

Rosetta Stone Inc. is a leading provider of technology-based language-learning solutions. The company was founded on the core beliefs that learning a language should be intuitive, and that interactive technology can replicate and activate the immersion method for learners of any age.

Rosetta Stone's interactive solution is recognized for its ability to unlock a person's natural language-learning ability. Available in more than 30 languages, the company’s language-learning solution is used by schools, organizations, and millions of individuals in more than 150 countries worldwide.

Challenge

Solution

Rosetta Stone relied on PASW Text Analytics—instead of manual review—to analyze data from open-ended survey questions, as well as comments found in online product reviews and on social networking and blog sites. The company then was able to use this data to improve customer satisfaction, product development, and marketing effectiveness.

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Results