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Predictive Analytics for Telecommunications

Deluged by new technologies, services, packages-and price points-telecommunications customers have learned to be on the lookout for the best deal. The challenge for those in the telecommunications industry is understanding what their most desirable customers believe is the most attractive offer-and then successfully offering them the products and services that will lead to greater customer retention. How do you determine what your customers consider to be the best deal? Does price matter most? Or is it something else, such as calling coverage range, network reliability, or SMS capabilities? What can you do to learn more about your customers, their preferences, and their needs? Predictive analytics solutions from SPSS Inc. help you answer these questions and much more.

Discover how SPSS Inc. can support your objectives. Telecommunications solutions include:

Contact an SPSS representative today to find out how we can help you achieve your telecommunications goals.


Customer story: ECtel Ltd

There are many ways to avoid paying for telecommunications services, from stealing phone card numbers to bypassing phone circuitry. The result? Fraudulent activity costs the telecommunications industry billions per year. To aid in their fraud detection efforts, more than 150 blue-chip telecommunications service providers worldwide, including national carriers in Germany, France, China, and the United States, have turned to software technology from SPSS Inc.

>Download customer brief: Effective Customer Marketing in Telecommunications PDF (785KB)

>More telecommunications customer stories