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July 2, 2009

Next looks to SPSS to enhance marketing effectiveness

Next has selected technology from SPSS, the leading worldwide provider of Predictive Analytics software and solutions.

The retail giant is using SPSS Predictive Analytics Software to undertake detailed analysis of its customer base to further develop online and offline marketing effectiveness.

SPSS’ data mining technology enables Next to analyse customer behaviour and use this information to produce more tailored content.

"Online sales is a highly competitive space, and customer retention and conversion is a tough challenge for any business," said Colin Shearer, senior vice president of strategic analytics at SPSS. "Using our technology, Next is able to extract intelligent information about its customers and use this to proactively adapt its approach to internet-based channels, boosting sales and profitability."