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White paper search results for: Market research

Computer-Assisted Telephone Interviewing (CATI) - PDF file
PASW Data Collection from SPSS Inc. is a powerful, versatile suite of programs that harmoniously integrates the full range of modern surveying methodologies. With it, researchers can create, field, collect, and analyze data simultaneously across many methods—paper-based, face-to-face, over the Web, or by telephone—and in more than 100 languages.

This technical report focuses on PASW Data Collection Dialer and PASW Data Collection Interviewer Phone in the context of the high-level features and functionality of SPSS Inc.'s all-in-one solution for survey and market researchers.

Easily Identify Your Best Customers - PDF file

This paper focuses on how a company might identify its best or most valuable customers, but the same processes could be used for other customer segments. Knowledge about your best customers—their attitudes, purchase patterns, and demographic profiles—is the key to developing and implementing successful marketing and customer relationship management programs.

This white paper demonstrates how you could analyze a customer database using SPSS Inc.’s predictive analytics software. The integrated product family for statistical analysis and data management supports you throughout the analytic process, whether you perform your analysis from a single desktop computer or across an extended network.

How to get more value from your survey data - PDF file
This white paper introduces you to four types of advanced analysis—cluster, factor, reliability, and regression—that can help you gain more important insights that you might miss using more basic methods. By expanding your survey analysis toolkit, you can delve deeper into your data to increase your understanding of survey responses and respondents. Download this white paper today to learn more about these important analysis methods. (HMVSWP-1203)

Increase Customer Value with Predictive Analytics - PDF file

This white paper describes how gaming organizations can address common business problems and ultimately increase customer value through the use of predictive analytics.It includes a definition and overview of predictive analytics, along with specific solutions and applications for gaming organizations.

Let Customer Feedback do the Driving - PDF file
A roadmap to improving, using and taking action on the velocity and volume of customer-driven innovation within the enterprise.

Explains why feedback could be the missing link to innovation within your organization
Shows how Enterprise Feedback Management (EFM) provides more timely, thorough and actionable insight into customer behavior
Discusses the linkages among EFM, analytics and data mining to create a single predictive enterprise
Describes three proven best practices to make EFM a realit

SPSS Survey Tips - PDF file
A handy guide to help you save time and money as you plan, develop, and execute your surveys (STIP)

Structural Equation Modeling with Amos™ - PDF file

This paper provides an overview of the research done by Dr. Maxwell K. Hsu, from the University of Wisconsin-Whitewater, on the role service quality plays in predicting customer satisfaction and customer behavioral intentions in two types of service industries: lodging and retail banking. The author explains how SEM was applied, starting with PASW Statistics and then using Amos, to investigate the underlying relationships between service quality, satisfaction, and behavioral intentions. (SEMEB)

(Amos)

The How’s and Why’s of Survey Research - PDF file

Survey research is much more than simply asking someone a few questions. It’s a multiple step process with a clearly defined protocol at each step. This white paper discusses survey research by breaking it up into a seven-step process—and clearly detailing how you maximize your efforts every step of the way. At each stage, it also shows how technology can improve your results to make the entire survey research process easier and more effective.

The Predictive Enterprise - PDF file
For senior marketers and decision makers, learn strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers. This white paper:

Expands the definition of innovation beyond products to include customer interactions
Documents why companies must become predictive enterprises
Outlines four core attributes of the predictive enterprise, and how you can attain them
Shows how Coach and Debenhams use data mining and predictive analytics to achieve customer innovation, strengthen brand and lift sales

Two Rivers: The Confluence of Data Mining and Market Research for Smarter CRM - PDF file
For companies with large numbers of customers, Data Mining and Market Research are often employed to gain intelligence into customer behavior and attitudes. Complete customer analysis requires these two disciplines be integrated, from an organizational and technical perspective. (dmmrwp)

Using Amos for structural equation modeling in market research - PDF file

This paper introduces you to structural equation models (SEMs) as well as Amos, a software tool distributed by SPSS Inc. Amos stands for "Analysis of Moment Structures." Amos has a unique graphical interface, and was specifically designed to make fitting SEMs easier.

(AMOSMRP)

Product demos

Product demo results for: Market research

Data Collection Developer Library - (90MB)

A rich information resource for learning about and working with PASW Data Collection products-for scriptwriters developing automated market research processes, for software developers wanting to leverage PASW Data Collection products and technology, and for those who simply want to understand more about PASW Data Collection product family.