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Easily Identify Your Best Customers - PDF file

This paper focuses on how a company might identify its best or most valuable customers, but the same processes could be used for other customer segments. Knowledge about your best customers—their attitudes, purchase patterns, and demographic profiles—is the key to developing and implementing successful marketing and customer relationship management programs.

This white paper demonstrates how you could analyze a customer database using SPSS Inc.’s predictive analytics software. The integrated product family for statistical analysis and data management supports you throughout the analytic process, whether you perform your analysis from a single desktop computer or across an extended network.