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White paper search results for: Retail

How to get more value from your survey data - PDF file
This white paper introduces you to four types of advanced analysis—cluster, factor, reliability, and regression—that can help you gain more important insights that you might miss using more basic methods. By expanding your survey analysis toolkit, you can delve deeper into your data to increase your understanding of survey responses and respondents. Download this white paper today to learn more about these important analysis methods. (HMVSWP-1203)

Increasing marketing campaign profitability with predictive analytics - PDF file

Discover how predictive analytics can help your company move from large, unfocused marketing campaigns with low response rates to smaller, targeted campaigns that help you increase revenues and customer satisfaction. Download this executive report to find out how PredictiveMarketing enables you to optimize your outbound marketing campaigns to decrease costs while improving profits.

(PMWP)

Structural Equation Modeling with Amos™ - PDF file

This paper provides an overview of the research done by Dr. Maxwell K. Hsu, from the University of Wisconsin-Whitewater, on the role service quality plays in predicting customer satisfaction and customer behavioral intentions in two types of service industries: lodging and retail banking. The author explains how SEM was applied, starting with PASW Statistics and then using Amos, to investigate the underlying relationships between service quality, satisfaction, and behavioral intentions. (SEMEB)

(Amos)

Two Rivers: The Confluence of Data Mining and Market Research for Smarter CRM - PDF file
For companies with large numbers of customers, Data Mining and Market Research are often employed to gain intelligence into customer behavior and attitudes. Complete customer analysis requires these two disciplines be integrated, from an organizational and technical perspective. (dmmrwp)