By Type of Event
18-Jun-2009
Online
United Kingdom
Begins at: 11am
Duration: 1 hour
Join us for a 1hr live online demonstration of SPSS Inc’s Database Marketing
Toolkit - made up of PASW Statistics Base*, PASW Decision Trees, PASW Data
Preparation and PASW Custom Tables.
See how you can import data from a variety of
sources, analyse millions of rows without having to
split the data for analysis, and create tables and charts
within seconds using the drag and drop interface.
We will also show you how you can:
• Better identify groups, discover relationships between groups and predict
future behaviour
• Target the customers who are most likely to respond
• Customise new promotions to focus on a specific subgroup to help reduce costs
and improve ROI
• Develop a marketing strategy for each group so that you can create effective
marketing programmes
• Segment your customer base by choosing a response variable
* PASW Statistics, formerly known as SPSS Statistics, is part of SPSS Inc.’s
Predictive Analytics Software portfolio
View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.