By Type of Event
14-Oct-2009
Online
United Kingdom
Begins at: 11am
Duration: 1 hour
Click here to view the slide presentation.
Maximise survey research value with open text responses.
Gather interested co-workers and view this survey research software demonstration.
You'll discover:
• How to turn text into quantitative data
• How to save even more time by automating the creation of categories and the coding of responses
• How to uncover category relationships using visualisations such as bar charts and tables
• How to export results to Excel, PASW Statistics Base or other software for analysis
• And more!
Find out how easy it is to capture the power of text responses for your survey research.
Open-ended survey questions allow people to express themselves in their own words and give researchers rich new insights into attitudes and preferences regarding service, purchase decisions, product design, employment, operations, whatever the issue under study.
If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organisation's first step toward maximising the value of your survey data.
Created specifically for open-ended survey responses, PASW Text Analytics for Surveys uses proven technologies in computational linguistics to make it far more powerful than typical text-coding procedures. It allows you to categorise hundreds, even thousands of responses in a fraction of the time it would take to do so manually. Then easily export results for further analysis and graphing
View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.