By Type of Event
29-Jul-2009
Online
United Kingdom
Begins at: 11am
Duration: 1 hour
Click here to view the slide presentation.
This webcast will focus on how a company might identify its best or most valuable customers.
“Who are our best customers, the ones most likely to respond to our offers?” If you manage sales, marketing or customer service, you want an answer to this question. In fact, you want to know more about all your customers - from the best to the worst. That's because planning and implementing successful, cost-effective strategies for every customer segment is critical to increasing business profits.
Knowledge about your best customers - their attitudes, purchase patterns and demographic profiles is the key to developing and implementing successful marketing and customer relationship management programs. Such knowledge helps you effectively target your promotional, advertising and marketing campaigns, as well as develop up-sell and cross-sell programs and long term customer loyalty, retention and rewards programs.
View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.