By Type of Event
14-Oct-2009 thru 15-Oct-2009
Millennium Hotel London
Knightsbridge
London, United Kingdom
Duration: 2 days
If a 2% increase in customer retention has the same effect on profits as
cutting costs by 10%,* shouldn’t you be enhancing your relationship with
existing customers to safeguard revenues in the current economic climate?
Attend Marketing Week’s 6th Annual Customer Retention Summit and hear how
leading brands are enhancing the relationships they have with customers to
increase retention and maximise revenues. Transfer these insights into your
business to help improve your retentions strategies and bolster your
profitability.
Sessions include:
Paul Hodgins providing an analysis of the last two years of Virgin Media's
customer improvement programme
Michele Swaine of Sky discussing the importance of your acquisition
strategy on retention metrics
Chris Byrom of Barclays on recognising and acting upon retention
opportunities whilst managing customer retention across a multi channel/multi
product organisation
Anna-Marie Fieldin from Bupa International demonstrating how you can gain
an in-depth understanding of your customers’ loyalty and dissatisfaction drivers
by using metrics such as Net Promoter
This event has been designed after extensive research with customer retention
experts and will incorporate 10 case study presentations focusing on your
biggest challenges including:
Building loyalty in an increasingly price-driven market where customers
switch product provider regularly
How to translate loyalty into increased revenues
Successfully integrating your on and offline channels to increase customer
retention
Which online tools and techniques can you use to attract people to your brand
again and again?
How to measure customer feedback and use the findings to improve your customers’
experience with your brand
Take advantage of the multiple interactive sessions giving you the opportunity
to take part in open discussions, benchmark against your competitors and
re-affirm current/pending strategies through conversations with your peers.