By Type of Event
10-Sep-2009
Online
United Kingdom
In this competitive climate, every direct marketing campaign has to
demonstrate a positive impact on your organisation. As a direct marketer, you
need to support revenue goals by quickly identifying, segmenting and targeting
your best customers and new prospects. And you need to do it as cost effectively
as possible.
Because you need to do more, your marketing tools need to do more.
Learn how SPSS can help you maximise your direct marketing ROI. Join us for
High-Precision Direct Marketing: How to Identify and Target High-Value
Customers, a complimentary webcast featuring IBM SPSS Direct Marketing, SPSS
Inc.'s innovative new product designed specifically for marketers.
IBM SPSS Direct Marketing harnesses the power of analytics, so you can easily
and precisely:
Identify which customers are more likely to respond to specific promotional
offers
Profile contacts and use profiles to develop marketing strategies
Confidently compare and measure campaign effectiveness
Boost profits and reduce costs by mailing only to those customers most likely to
respond
And more…
Don't miss this chance to discover how IBM SPSS Direct Marketing can help you
increase the precision of your direct marketing campaigns and empower greater
success.
Note: IBM SPSS Direct Marketing was formerly named PASW Direct Marketing
View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.