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This is a dated announcement. The material in this announcement could be superceded by more current announcements.

Clementine Named the No. 1 Web Mining Tool in KDnuggets Poll

CHICAGO, 03/13/01 —

The Clementine data mining workbench topped the latest KDnuggets poll , which asked respondents to name the Web mining tools they use. Of the nine specific tools mentioned, Clementine from SPSS Inc. (Nasdaq: SPSS) received the largest number of votes with 21 percent of participants replying that it is their Web mining tool of choice. Clementine finished four percentage points ahead of the second place product.

The Web mining poll was conducted on the KDnuggets Web site from Jan. 16 to Feb. 2 and the results were published in the Feb. 7 KDnuggets News e-newsletter. KDnuggets is the leading source of information on data mining, Web mining, knowledge discovery and decision support topics. Complete results of the poll can be found on the KDnuggets Web site at www.kdnuggets.com/polls/web-mining.htm.

Clementine 6.0, released in December, includes the Web mining Clementine Application Template (CAT)—a collection of models, sample data and guides specifically designed to help organizations run successful Web mining projects.

“This survey confirms that Clementine was leading the Web mining market even before the release of version 6.0 with its Web-specific features,” said Peter Caron, SPSS senior marketing manager. “Our creation of the Web mining CAT is a direct response to the growing use of Clementine to analyze Web data. This template —which encapsulates our experience helping organizations get the most out of their Web data—gives Clementine customers a major jump-start on their Web mining projects.”

Clementine takes a visual, interactive approach to data mining. Users build a map of their data mining project—called a “stream”—by selecting icons that represent steps in the process. Because the process is visual, data mining with Clementine is more accessible and users can add business knowledge for better results.

To help ensure successful and productive data mining projects, Clementine includes CATs—collections of streams, sample data and documentation commonly used in specific applications. Clementine 6.0 is the first version to offer a Web mining application template. Version 6.0 also includes a data mapping tool to aid users in applying CATs to their own data.

With its first place finish in the February Web mining poll, Clementine continues its unbeaten streak in KDnuggets Web and data mining tools polls. KDnuggets has conducted four Web and data mining tools surveys since March 2000 and Clementine finished first or tied for first in all of them. The June 13 KDnuggets News named Clementine the most popular data mining software, a poll published in the July 18 KDnuggets News listed Clementine tied for first place as the data mining software respondents planned to try or buy next, and the Nov. 7 KDnuggets News reported that Clementine finished first in a survey that asked respondents to name the data mining tool they used regularly. AnswerTree, another SPSS data mining tool, finished second in the Nov. 7 poll.

About Clementine

Clementine, SPSS’ enterprise-strength data mining workbench, helps businesses improve the profitability of customer relationships through in-depth understanding of data. Organizations use the insight gained from Clementine to retain profitable customers, identify up- and cross-selling opportunities, attract new customers, detect fraud, reduce risk and improve government service delivery. Clementine can help businesses better understand their customers’ online behavior and, as a result, improve Web site design, increase e-store sales and deliver online services more effectively.

Clementine combines two valuable assets—data and business knowledge—to create powerful predictive models which answer real business questions such as “What customers are in danger of leaving?” or “Who is a safe credit risk?” At each point of the data mining process, Clementine’s visual interface invites users’ specific business expertise. Clementine’s many modeling techniques, such as prediction, classification, segmentation and association detection, lead to the most powerful, accurate model or combination of models, producing superior results. Once models are created, Clementine Solution Publisher enables their delivery enterprise-wide to decision makers or a database.

Clementine was the first data mining workbench aimed at business users and is consistently acknowledged by users and analysts as the leading visual rapid modeling environment for data mining. Clementine has established a leading position in the data mining market and is used in a wide range of industries including e-commerce, telecommunications, finance, retail, health care, government and higher education. More than 500 organizations worldwide use Clementine including British Telecommunications, Unilever, Provident Financial, Raydium and e-Dialog.

About SPSS Inc.

SPSS Inc. enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector.

Headquartered in Chicago, SPSS has more than 40 offices, over 1,300 employees and 2000 pro forma revenues of $198 million. The company also has received the following honors: No. 77 on Forbes 2000 list of the “200 Best Small Companies” and No. 12 on the 2000 DM Review 100; placed No. 16 on the 2000 Soft·letter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 115 in the 2000 Software 500, a ranking of the world's largest software vendors by Software Magazine; listed on Working Mother magazine’s “100 Best Companies for Working Mothers” for 2000. For more information, visit www.spss.com.