| id | feature | desc |
|---|---|---|
| 0 | RFM Analysis | Append RFM scores to your data or to a new data file, to quickly identify and build lists of high-value customers. |
| 1 | Segment customers or contacts | Generate tables and charts to describe segments and append a segment descriptor to each record. |
| 2 | Profile customers or contacts | Use nominal, ordinal, string, or numeric data, then output a table that provides descriptions of each profile group. |
| 3 | Identify those who are likely to purchase | Display charts and tables to show overall model quality, goodness of fit, and a classification table that compares responses. |
| 4 | Test control packages | Show counts and percentages of positive and negative responses for each test group and identify which results are significant. |
| 5 | Know where responses come from | Create a new dataset that contains response rates by postal code. Includes tables and charts that summarize the results by decile rank, and color code tables to highlight the areas you are targeting. |