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Greenwich Associates

Situation

Greenwich Associates provides research-based strategic consulting to help leading financial services institutions address their most pressing issues. For more than 30 years, Greenwich has provided decision makers with focused financial intelligence based on a unique combination of comprehensive market research and in-depth analysis.

Challenge

Personal interviewing is one of Greenwich Associates’ most critical business processes. The company’s executive interviewers conduct interviews with up to 40,000 key decision makers in over 80 countries each year to research market trends and customer relationships. However, interviews conducted using paper questionnaires were inefficient and costly—and perceived by most respondents as old fashioned.

Solution

Greenwich Associates worked with SPSS to streamline their interviewing process using tablet PC technology. Tom Griffin, CIO at Greenwich Associates explains, "We believe tablet PCs are the future of personal interviewing. The open architecture of the Dimensions market research platform made it easy to customize a Dimensions Tablet Interviewing solution to our specific business and technology requirements."

Results