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Survey Research in Education

Gain more insight and deliver focused, actionable results

Today, much is expected, even demanded, of education. Educators and administrators in primary and secondary schools, colleges, and universities are challenged to balance student needs, community expectations and government requirements with budget constraints.

Understanding the attitudes, preferences, and behaviors of these constituencies is a valuable way to gain insights, set priorities and allocate resources. SPSS offers survey research products and services that can help you effectively manage your survey process, collect high-quality data and deliver more focused, more usable results. Ultimately, you are enabled to make more informed decisions.

SPSS survey research solutions help academic institutions understand and evaluate:

• Student activities and attitudes from enrollment through matriculation, graduation, and participation in alumni activities
• School image and it's impact on your ability to attract and recruit desirable students
• Student, faculty and staff satisfaction and their views on hot topics
• Community support for your programs and how well your institution is handling sensitive issues
• The effectiveness of your Web site and other communications
• The level of support among alumni and donors for current programs and planned initiatives

SPSS survey research solutions support simple surveys to large, complex, multi-mode surveys-for every stage of the survey research process, from questionnaire design and data collection to analysis, reporting and deployment of results. The IBM SPSS Data Collection survey research platform enables your organization to:

• Create surveys for data collection on paper, by phone, through mobile devices, or on the Web all through one integrated online toolkit, IBM SPSS Data Collection Interviewer
• Give your online surveys greater visual appeal
• Keep respondents fully engaged
• Work with the most popular databases and operating systems
• Incorporate features that protect respondent privacy
• Efficiently analyze the survey data
• Export respondent data to other reporting packages

To learn more, see the IBM SPSS Data Collection suite of survey research products or contact your SPSS sales representative.

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