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Taking your Advancement Office to the Next Level

Jan 14, 2009
United States
Begins at: 1:00 p.m. CT
Duration: 1 hour

Image link: Webinar
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Click here to download the presentation slides.

As the new year approaches, you are probably thinking about how your Advancement Office can continuously improve support for your institution. In today’s tough fundraising environment, the key is knowing how to leverage your prospect and donor data using predictive analytics.

This online seminar will give you an overview of the capabilities of predictive analytics. Specifically, we’ll discuss four new ideas and action plans for leveraging this technology to improve your fundraising results:

  • Survey research
  • Making use of open-ended responses, online comments, or other text data
  • Predictive modeling
  • Aligning activities across all fundraising channels

    This webinar is appropriate for executives and directors in institutional advancement who are looking for a high-level understanding of predictive analytics in a fundraising context, including data collection; text, Web, and data mining; and channel optimization.

    View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.

    Find out more, visit the organizer Web site: http://spssevents.webex.com