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Boost ROI with Faster, Easier, VISUAL Analytics

Feb 24, 2009
United States
Begins at: 11:00 a.m. CT
Duration: 1 hour

Image link: Webinar
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Click here to view the slide presentation.

Seeing deeply into your data is quicker and easier than ever before. This webcast will demonstrate the power of recency, frequency, and monetary value (RFM) analyses and show how heat maps and “trees” provide better insight into your customer, member, or donor data.

With SPSS EZ RFM™ and SPSS Decision Trees™, two add-on modules for SPSS Statistics, you get the insight you need for applications such as database marketing, program targeting, fundraising, enrollment management, market research, risk scoring, and more.

Join us at this live webcast and learn how you can:

  • Use RFM analysis to quickly rank customers for high-return marketing
  • Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning
  • Predict future outcomes more reliably
  • Easily communicate your results to non-technical audiences

    View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.

    Find out more, visit the organizer Web site: http://spssevents.webex.com