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SPSS Statistics in Your Market Research Course

Mar 4, 2009
United States
Begins at: 1 p.m. CT
Duration: 1 hour

Image link: Webinar
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Did you know that all of the Honomichl Global 25 (the world’s leading market research firms) are SPSS Inc. customers? View this free webinar to learn how you can incorporate SPSS Statistics, our leading-edge statistical software into your market research or database marketing course.

Dr. Debra Zahay, a renowned marketing professor, author, and consultant, will provide valuable guidance on the most effective strategies for teaching your marketing students. You'll come away with concrete examples and resources, including how to:

This is a great opportunity to get expert advice on instructing students in the software they will most likely use in their careers.

About the Presenter

Debra Zahay, Ph.D. is an Assistant Professor of Marketing and the Acxiom Corporation Professor of Interactive Marketing at Northern Illinois University, where she teaches Database Marketing Technology, Direct Marketing, Interactive Marketing Technology, Internet Marketing, and Marketing Seminar (MBA).

She has published in Decision Sciences, Industrial Marketing Management, The Journal of Advertising, Journal of Business and Industrial Marketing, Journal of Interactive Marketing, Interactive Marketing, the Journal of Database Marketing, and in the working paper series for the Marketing Science Institute and Duke University.

Since 1993, Dr. Zahay has been the President of her own relationship management consulting firm.

View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.

Find out more, visit the organizer Web site: http://www.spss.com/vertical_markets/education/higher_education/educators/index.htm