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Jun 2, 2009
United States
Begins at: 1:00 pm CT
Duration: 1 hour

Learn how to easily identify who you should target with just a few clicks of your mouse, and make business decisions that increase revenue and profitability.

Recency, Frequency, Monetary (RFM) analysis is a means to classify and rank customers based on how much they spend, how often, and how recently. Join us for a complimentary webcast to find out how you can use RFM analysis to acquire, grow, and retain your clients and constituents.

This webcast will show you the easy and effective way to take advantage of RFM, without advanced technical skills, so you can:

• Target your best customers and best prospects
• Lower your marketing costs
• Execute more successful marketing campaigns
• Gain useful, in-depth customer knowledge

If you would like to achieve a better return on your marketing and sales efforts, this webcast will show you how to make it happen.

View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.