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Aug 4, 2009
United States
Begins at: 11:00 AM CT
Duration: 1 hour

Click here to view the slide presentation.

In modern elections, every vote counts. And in the hotly contested 2008 U.S. presidential elections, micro-targeting emerged as the preferred technique of both political parties to gain the competitive advantage. More and more, savvy marketers are using this leading-edge technology to translate customer knowledge into action — in purchases, responses to an offer, or increased loyalty and satisfaction.

Micro-targeting combines demographic and attitudinal traits to create segments of like-minded people. Micro-targeting is a type of predictive analytics that improves every customer interaction and recommends the proper “marketing” strategies that generate the highest returns on investment (ROI). For marketers, this strategy is deployed in the battle to “win” customers.

Join us for the webcast, Micro-targeting in the 2008 Presidential Election on Tuesday, August 4, at 11 a.m. CT. You'll be able to take the lessons the political world has learned from micro-targeting and use them to transform how you market. If you want to understand customers more thoroughly and market to them more effectively — while making every interaction profitable — then this webcast is a must-attend event for you.

About the Presenters:

Ken Strasma, President of Strategic Telemetry, will share real-world stories from Democrat Barack Obama's presidential campaign. Alexander Lundry, Vice President and Director of Research at TargetPoint Consulting, will discuss how his organization (a preferred vendor for the Republican National Committee) supported John McCain's candidacy through micro-targeting. Hear how Ken's and Ale's experiences with micro-targeting can be applied to greater success in your organization.

View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.

Find out more, visit the organizer Web site: http://www.spss.com