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Aug 12, 2009
United States
Begins at: 12:00 PM CDT
Duration: 1 hour

Click here to view the presentation slides.

In this highly competitive environment, success isn't measured by how much you know, or how much data you have. It's your ability to anticipate with confidence, and to act on your prediction, that give you the predictive advantage. This presentation will demonstrate how data mining can enhance your research activities by bridging the gap between attitudes and actions and help you find the right actionable insight quickly and efficiently. Additionally, learn how data mining can improve market research results by identifying poor responses and improving efficiency by enabling others in the organization to use models and provide faster results to customers.

View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.