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Sep 3, 2009
United States
Begins at: 8:00 AM CDT
Duration: 1 hour

Click here to view the slide presentation.

Whether you conduct surveys through your call center, over the Web, or in person, you want to follow proven best practices to ensure reliable, actionable results. In this webcast, you'll learn how to leverage multiple contact points for more inclusive research, and do so efficiently and cost effectively. Hear world-class market research agency Opinion Research Corporation describe how they employ technology to extend their reach and get the kinds of results that decision-makers need. You'll hear about the latest strategies for ensuring that surveys reach all respondents in the language and channel they prefer. You'll also get valuable information about streamlining your call center and getting the most value from your research investments.

Topics include:

• Successful strategies for multi-modal projects
• Conducting global research efficiently
• Multi-modal survey considerations
• Managing your virtual call center
• Increasing call center productivity

Speakers:

• James C. Weber, SVP, IT Strategy,Opinion Research Corporation
• Jane Hendricks, Product Marketing Manager, SPSS
• Anna Carbonara, Moderator, American Marketing Association

View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.

Find out more, visit the organizer Web site: www.spss.com