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Sep 9, 2009
United States
Begins at: 1:00 PM CDT
Duration: 1 hour

Click here to view the slide presentation.

Make the most of your advancement budget by using analytics to identify your prospects and donors that are most likely to give. Learn how by joining us for the complimentary webinar, Increased Giving Made Easy with PASW Direct Marketing, on Wednesday, September 9, 2009 at 1:00 p.m. CT.

Attend and discover how PASW Direct Marketing – a new low-cost software tool from SPSS – provides you with everything you need to conduct sophisticated analyses of your donors and prospects in an easy-to-use, step-by-step interface.

PASW Direct Marketing enables you to:

• Segment donors to determine who is similar to whom and use this information to craft your programs
• Identify which zip codes provide the highest response rates and use this information to find other zip codes with similar characteristics
• Profile contact lists to determine which types of contacts are most likely to respond and quickly generate scored mail, email, and call lists of these prospects
• Perform tests on your postal, email, or online creative to determine best practices that increase response rates

Find out how simple and affordable sophisticated fundraising can be. Register today to be the first to see how this exciting new tool can help your office better target your programs to cut costs and increase your yield.

View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.