• Home
• Solutions
• Software
• Customers
• Training
• Services
• Store
• Support
• Partners
• News
• Events
• About SPSS

Dec 10, 2009
United States
Begins at: 3:00 PM
Duration: 34 minutes

If you’ve been trying to target your customer acquisition and retention campaigns more effectively, you’re not alone. For example, Globe Life and Accident Insurance, already a sizable insurance firm, wanted to tap into new markets and grow its business – and wanted to do so cost effectively.

Using Predictive Analytics, the company discovered clusters within its customer base. It then built predictive models for individual clusters instead of having a single generalized model for everyone. Marketing campaigns saw increased response rates, which translated into added sales.

Attend this session and learn how the company learned to recognize the apples from the oranges within its customer base and speak to each group with messages that helped sales grow.

View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.