• Home
• Solutions
• Software
• Customers
• Training
• Services
• Store
• Support
• Partners
• News
• Events
• About SPSS

Feb 25, 2009
United States
Begins at: 1 p.m. CT
Duration: 1 hour

Click here to download the presentation slides.

As the economy struggles to recover from a recession, many advancement offices are shifting towards a strategy of focusing on bringing in larger quantities of smaller gifts. However, the challenge of this strategy is how to increase the number of gifts without significantly increasing staff or budget. This can be accomplished by leveraging your office’s data on alumni, friends, and other donors to make better, more efficient decisions that focus your efforts on the right prospects, at the right time.

Join William Jewell College and SPSS Inc. to learn how you can be incorporating data mining into your annual fund operations and focusing your limited resources on those most likely to give. This presentation is designed to give you a roadmap for getting started with data mining and will explain:

• How predictive modeling helps you to identify prospects most likely to give to the annual fund
• How to prepare for your first data mining project, including:
1. Setting goals for the analysis
2. Data sources and variables to consider
3. Steps to successful data preparation
• An overview of predictive modeling techniques most effective for the annual fund
• Tips for reporting and deployment of model results

View the archived recording. At the SPSS - Webex site, please select "View Recording" at the bottom of the screen. You may need to download the Webex Player in order to view and listen to the recording.

Find out more, visit the organizer Web site: http://www.spss.com/vertical_markets/education/higher_education/alumni_development/index.htm