Keynote Sessions
Download the Directions Day Planner (PDF)
Download the Final Program (PDF)
Jack Noonan
CEO, SPSS, an IBM Company
Rob Ashe
General Manager, Analytics and Performance Management, IBM
Deepak Advani
Vice President, Predictive Analytics, IBM
Ed Hamburg
ModeratorDiscovering New Worlds: Taking Predictive Analytics to a New Level
Join Jack Noonan, Rob Ashe and Deepak Advani to hear about the newest advances in predictive analytics, and the importance of this capability in the IBM portfolio. Learn about IBM's commitment to the continued innovation of SPSS solutions. Hear how the combined value of IBM and SPSS will give organizations even more power to predict future events and proactively act upon that insight to drive better business outcomes. Discover how leading organizations are using analytics to solve problems, increase revenue, improve productivity and cut costs.
You'll hear about the critical role of SPSS in IBM's most important initiatives, including Smarter Planet, Information Agenda and Business Analytics Optimization services. Attend this session to learn how the IBM ecosystem benefits you with better use of information for smarter business outcomes.
We invite you to be part of this compelling leadership conversation where we'll explore trends and best practices, provide a glimpse into what the future holds, and address audience questions.
Do you have a question you would like the panel to answer? Please send it to [email protected].
Richard Thaler
Professor of Behavioral EconomicsCoauthor, Nudge: Improving Decisions About Health, Wealth, and Happiness
Hear the fascinating story of groundbreaking new research in behavioral economics from the coauthor of the critically-acclaimed book Nudge: Improving Decisions About Health, Wealth, and Happiness. Richard Thaler will share insights from his pioneering studies of how thinking and emotions affect individual economic decisions and the overall behavior of markets.
Thaler will explain how recent research in human behavior can be utilized to improve human decisions. The solution is a "nudge" - using noncoercive policies designed to make people better off (as judged by themselves) without restricting their freedom of choice. A nudge can make all the difference, setting up the decision so that they do act in their own best interest, without interfering with their freedom of choice. Learn how to design environments that make it more likely for people to act in their own interests.
Mr. Thaler is the Robert P. Gwinn Professor of Behavioral Science and Economics and Director of the Center for Decision Research at the University of Chicago's Graduate School of Business, as well as a regular contributor to the Economic View column of The New York Times. He was credited with doing most of the work of integrating of psychology into economics by Daniel Kahneman, who won the Nobel Prize for his work in behavioral economics.
Nate Silver
Statistician / JournalistThe Alchemist's Dilemma: Turning Data into Knowledge
Working in two domains with an abundance of data – sports and politics – Nate Silver has repeatedly produced uncannily accurate predictions. He first came to prominence as the creator of PECOTA, a remarkably reliable system for forecasting the performance of Major League Baseball players. Silver then applied his statistical expertise to the world of politics, successfully predicting the winner of 49 of 50 states in the 2008 presidential election. In 2009, Time magazine named him one of "The World's 100 Most Influential People."
How does he do it? In this keynote presentation, Silver will share some of the lessons he has learned about turning mountains of data into nuggets of gold. Today it is hard to find a topic obscure enough to not have an ocean of related data. But data alone is not sufficient, we need to possess the tools and ability to digest or analyze this data, and turn it into usable knowledge. Silver will show you how to work more effectively with data in order to generate more accurate predictions.
Nate Silver's columns and analyses have appeared in Sports Illustrated, ESPN, The New York Times and The New Republic. He also operates a website, FiveThirtyEight.com , which accumulates and analyzes polling and political data.

