“I was able to network beyond my industry and discover that my analytic skills have a broader application within the business world than I imagined.”
Richard Shank
Mather LifeWays
Why Attend?
Get the insights and expert guidance you need to take your analytics to a new level. It's all here in one place.
Discover new ideas
More than 90 breakout sessions across ten specialized tracks featuring the latest trends and best practices in predictive analytics, compelling keynote speakers, hands-on workshops. Download the Directions Day Planner (PDF)
Network with peers
Share ideas with your colleagues, industry thought-leaders and SPSS Inc. product experts. Enjoy special social receptions included with your admission.
Gain new skills
Take optional pre- and post-conference training courses to expand your expertise in analytic technologies.
See what works
Learn how leading organizations are using analytics to solve problems, increase revenue, improve productivity, and cut costs.
Preview new products
Get a first look at new releases of SPSS Inc. products, see emerging technologies that are still in development.
SPSS Expo
Visit booths hosted by sponsors and SPSS Inc. product experts, see the latest solutions to today's business challenges.
Product Experience Room
Take a hands-on test drive of SPSS Inc. products, talk one-on-one with SPSS experts, get answers to your most pressing questions.
Whether you're a business executive, researcher, or hands-on technology end user, Directions offers you practical information you can immediately put to good use at your organization. Still have questions? Send us an email at [email protected].

